The Federal Trade Commission: Bloggers must declare freebies

So, bloggers failing to declare that they are taking money or freebies for writing reviews / posts, could soon be fined up to $11,000. Whilst this may stop a few smaller blogs writing undisclosed posts for PR firms, it’s hardly going to stop the big blogs – which are rewarded very highly for the coverage they give certain favoured brands. Here’s why!

on Sunday, October 25, 2009
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