Some dentists hand out toothbrushes on Halloween instead of candy, with an obvious message sent. So what was the message in Bellevue, WA, where the Apple Store employees were handing out iPod nano sized bookmarks?

That particular Apple store handed out a few hundred of the nano-sized bookmarks to trick-or-treaters. The bookmarks are magnetized as well. Considering the collectability of such an item, it's far better than candy, but of course, to kids, it's kind of like getting an apple.

Still, the bookmarks were gone by 7:30 PM. My idea on the "message," is that it's probably nothing. Or, it could be a message about the rumored tablet device that some say is going to be e-book focused.

on Friday, November 20, 2009


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