Bayer recently formed a strategic partnership with Nintendo, in an effort to create Didget, a glucose meter that plugs into Nintendo's wildly successful DS. Once plugged in, a game called "Knock 'em Downs World's Fair" automatically loads (is that the best name they could come up with!?). The objective of the game is to reward children to take more blood tests.

Didget has been commercialized in Europe already


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