The introduction of the iPad will be the second coming of the App Store. Developers are able to (a) make more money because of higher price points, and (b) create more attractive, more powerful apps.

For those looking to create diabetes iPad apps, there are plenty of opportunities. The only result I found was MyNetDiary, which isn't a true diabetes app. However, it does provide a good example for the opportunities developers currently have.

MyNetDiary for iPad sells for $9.99 (which is a significant price increase from their iPhone App) and the reviews state that “the iPad version is lifechanging.” From what I can see from the iPhone App which sells for $0.99 no one has called it lifechanging.

Think about those price differences in percentages: their iPad app has been marked up more than 900% !!!!


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