Store in the United Kingdom a turn-by-turn navigation application which price is based on the number of routes you use it for. The new application called Smartnav PAYG (Pay As You Go) costs £1.79 for five routes and can be topped up with 10, 20 or 30 routes.

Smartnav also has a unique feature which is a call center with personal assistants to help you find a destination. Calls to the PA are an additional cost and are charged at a premium rate. But, explained Trafficmaster, “Calls typically last less than 40 seconds, and cost less than £1.20”.