apple profits steve jobsToday, Apple announced the best quarterly revenue and earnings figures in their history!
Despite the credit crunch, the daily reports of doom and gloom (and lay-offs across the IT sector), Apple are growing like never before.

Apple record profits reported some amazing results pretty-much across the board, though iPhone sales where below many experts expectations. Here’s a direct quote from Apple:
CUPERTINO, California—January 21, 2009—Apple® today announced financial results for its fiscal 2009 first quarter ended December 27, 2008. The Company posted record revenue of $10.17 billion and record net quarterly profit of $1.61 billion, or $1.78 per diluted share. These results compare to revenue of $9.6 billion and net quarterly profit of $1.58 billion, or $1.76 per diluted share, in the year-ago quarter.
Gross margin was 34.7 percent, equal to the year-ago quarter. International sales accounted for 46 percent of the quarter’s revenue.

Apple in 2009

It remains to be seen, if this trend will continue as we go through what most industry watchers believe will be an extremely challenging year.  Equally, the recent concerns regarding Steve Jobs’ health could impact confidence in the Apple brand.
Apple, despite what many people say, is more than ‘just’ Steve Jobs.  There are a lot of talented people in that Company and I think these latest figures show just what a strong position Apple are in right now.

on Wednesday, October 21, 2009


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